Introducing Tilt Beauty, a groundbreaking new brand specializing in cutting-edge design and clean formulas, launched exclusively online. 
 
Tilt Beauty was founded with inclusivity at its core. Diagnosed with Psoriatic arthritis, 21-year-old founder Aerin Glazer found traditional makeup difficult to use. Exhausted by the lack of options for people with disabilities, Glazer set out to build a brand that was easier for everybody to use.
 
Tilt Beauty was created to make everyday makeup essentials more accessible through their ergonomic, patented packaging and calming formulas designed for sensitive skin.
 
The brand features an easy-open tear strip for hassle-free unboxing, while Braille is included on each box to enhance accessibility. Across their website and packaging, Tilt Beauty uses the Braille Institute’s Atkinson Hyperlegible font to improve readability for those with low vision.
 
Two inaugural products include Lashscape Mascara and Grip Stick Hydrating Lip Treatment. 
 
All Tilt Beauty products are refillable and designed with patented ergonomic packaging and calming formulations.
 
Aerin Glazer, Founder of Tilt Beauty, said, 
 
“I experienced chronic painful flare-ups that made using makeup products a constant challenge. I founded Tilt Beauty to create a brand where beauty is accessible to everyone. Our mission at Tilt Beauty is to design products that look beautiful and also make everyone feel included.”
 
The Lashscape Mascara features Tilt Beauty’s patented packaging was designed for comfortable, easy application with an ergonomic grip, a custom shorter wand for more control, and a lash-hugging brush. 
 
It is infused with a proprietary Tilt Calm Complex to nourish the lash line and support strong, healthier lashes. The Lashscape Mascara was also clinically tested for safety on sensitive eyes and contact lens wearers.
 
The Grip Stick Hydrating Lip Treatment includes a patented grippy case that was designed for easy application. 
 
This buttery, fragrance-free treatment is available in 5 soft, buildable shades, delivering lasting hydration, visibly smoothing lips, and leaving behind a demi-shine finish. Infused with a proprietary Tilt Calm Complex to relieve, soothe, and soften lips.
 
Tilt Beauty is the first beauty brand to receive the Arthritis Foundation’s Ease of Use certification, meaning their packaging is easy for everyone to open, hold, and apply. The brand’s formulas are also clean, vegan, and cruelty-free and have received the National Psoriasis Foundation Seal of Recognition.

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